AI Optimization That Helps You Show Up
You’ve probably noticed it. People aren’t just going to Google anymore.
They’re asking tools like ChatGPT, Gemini, and Perplexity for answers. And the question that matters most to your business is this: Are you part of those answers? Because if not, you’re invisible.
The Problem
Search has drastically changed and most businesses haven't done anything about it.
Your business could have a great product, strong website, and even solid SEO. But if you’re not showing up when someone asks AI for help, you’re missing a huge piece of the market.
And the worst part? You probably don’t even know you’re being left out.
The Cause
Most businesses haven’t optimized their content for AI tools.
AI tools don’t just read your website.
They scan directories, reviews, articles, citations, and even third-party content to decide which businesses to recommend.
If your information is missing, unclear, or inconsistent across those sources, AI tools will skip right past you.
You won’t show up. You won’t get recommended. And you won’t even know it’s happening.
The Solution
We help make sure that doesn’t happen.
At Custer Marketing, AI optimization means making your business easier for AI tools to understand and recommend. We help:
- Structure your content in a way that AI tools can use
- Correct gaps in how your business is represented across the web
- Connect your site, listings, and external mentions so you become part of the answer
We don’t rely on AI to create generic content. We optimize for how AI actually finds and returns information about your business.
The Benefit
With proper AI optimization, your business becomes more discoverable, more credible, and more likely to show up when someone asks for help. That means:
- Showing up in voice assistants and AI tools
- Being named in blog posts, reviews, and AI-generated recommendations
- Gaining visibility in ways traditional SEO can't reach on its own
In other words, you’re not just waiting for people to find your business, you’re putting your business where decisions are already being made.
Our SEO and AIO Agency is Trusted by Local Businesses
We’ve helped businesses across industries like dog breeding, entertainment, dentistry, events, recovery, sports, and more.
No matter the industry, the principle is the same: give Google and AI the information they need, and they’ll help people find your business.
Check out our
success stories
to see how our SEO and AIO agency in Mansfield, Ohio has helped local businesses stand out.
Want to Know What AI Says About You?
Let’s take a look. We’ll show you where your business is showing up and where it’s not. Then we’ll help you fix it, clearly and strategically.
AI Optimization FAQs
What’s the difference between AIO and SEO?
SEO (Search Engine Optimization) helps your website rank higher in Google search results. AIO (AI Optimization) helps your business show up when someone asks tools like ChatGPT, Gemini, or Perplexity for recommendations. They work together, but they aren’t the same.
Do I really need AI Optimization?
If your customers are using AI tools to find products or services, then yes. AIO makes sure you’re part of the answers AI gives, not left out.
Can I do AIO without doing SEO?
We don’t recommend it. AIO builds on a solid SEO foundation. If your site isn’t already optimized for search engines, we’ll start there before moving into AI-specific improvements.
How do I know if I’m showing up in AI tools?
That’s part of what we check. We’ll run a full visibility audit and show you where your business appears in tools like ChatGPT, Gemini, and others.
How often do I need to update AIO?
AI tools pull from a wide range of sources, and credibility builds over time. We recommend reviewing and optimizing every 3–6 months, not every week. Our quarterly plan is built to support that rhythm.
