Custer Marketing: SEO and AIO Blog
Custer Marketing: SEO Blog
If you’re running a business and trying to make sense of how to get found online, this blog is for you. Each post breaks down something important like how Google sees your site, how AI tools like ChatGPT decide what to show people, and what you can do to stand out. Each article is written to give you practical advice to help your business grow.
Custer Marketing Blog

Since 2009, the path to search dominance followed a predictable script: find a keyword, optimize the content, build a few links, and wait for the traffic. But after 17 years in the industry, even the most seasoned veterans are questioning everything. We are witnessing a tectonic shift. AI has flooded the ecosystem with mass-produced, low-value content, prompting Google to execute some of the harshest "crackdowns" in the history of the web. Yet, despite the headlines claiming AI has killed SEO , the reality is a massive wake-up call for the unprepared. Google still processes 5 trillion searches per year—a reach roughly 100 times greater than the conversations happening on ChatGPT. SEO isn't dead; it has evolved into a more sophisticated, high-stakes game. To survive, you must abandon the mechanical playbook of the past and master the new rules of the searcher-result connection.












