Custer Marketing: SEO and AIO Blog


Custer Marketing: SEO Blog

If you’re running a business and trying to make sense of how to get found online, this blog is for you. Each post breaks down something important like how Google sees your site, how AI tools like ChatGPT decide what to show people, and what you can do to stand out. Each article is written to give you practical advice to help your business grow.

Custer Marketing blog

Custer Marketing Blog

Beyond Google The New Rules of SEO
By Zach Custer January 28, 2026
Stop the Google Trap. Master Search Everywhere Optimization to win on TikTok, Reddit, and AI. Get chosen, not just found, everywhere.
Why Your Website Is Invisible in the AI Era
By Zach Custer January 26, 2026
Since 2009, the path to search dominance followed a predictable script: find a keyword, optimize the content, build a few links, and wait for the traffic. But after 17 years in the industry, even the most seasoned veterans are questioning everything. We are witnessing a tectonic shift. AI has flooded the ecosystem with mass-produced, low-value content, prompting Google to execute some of the harshest "crackdowns" in the history of the web. Yet, despite the headlines claiming AI has killed SEO , the reality is a massive wake-up call for the unprepared. Google still processes 5 trillion searches per year—a reach roughly 100 times greater than the conversations happening on ChatGPT. SEO isn't dead; it has evolved into a more sophisticated, high-stakes game. To survive, you must abandon the mechanical playbook of the past and master the new rules of the searcher-result connection.
Survival Lessons for the AI Era
By Zach Custer January 24, 2026
SEO is Not Dead, It’s Evolving: 5 Survival Lessons for the AI Era
By Zach Custer January 7, 2026
The One Thing Your Business Needs in 2026 (So You Don’t Miss the Kick)
Niche Forward: How Small Businesses Can Grow Without Getting Stuck
By Zach+ Custer October 27, 2025
Learn how small businesses can grow by focusing on what they do best while staying flexible and adapting as the market and technology change.
SEO Isn’t Dead  It’s Evolving
By Zach+ Custer October 19, 2025
SEO isn’t dead—it’s evolving. Find out what’s changed and learn 3 practical ways your small business can stay visible in 2025 with Custer Marketing.
Do this one thing for your SEO
By Zach+ Custer October 8, 2025
Learn why NAP consistency—your business name, address, and phone number—can make or break your local SEO and how to fix it in minutes.
The Biggest Myth About SEO
By Zach+ Custer September 29, 2025
The biggest SEO myth? That E-E-A-T is a ranking factor. Learn what Google actually says and what small businesses should focus on instead.