What Is Meta Info
Zach+ Custer
September 21, 2025
What Is Meta Info (and Why Every Small Business Needs It)
If you want your business to show up higher in Google and even in AI results, you can’t ignore meta info. Don’t worry, this isn’t a tech heavy topic. I’ll explain it in plain English so you can see how powerful it is for getting more customers.
Why AI Search Matters for Your Business
According to Pew Research, nearly 1 in 5 Google searches now include an AI-generated summary, and when they do, clicks to regular links drop by nearly half. Only about 1% of users click a link inside the AI summary.
To translate: If your business isn’t included in AI answers, you’re invisible! Even when customers are searching for what you offer.
And it’s not just Google. A U.S. Chamber of Commerce survey found that 54% of small business owners already consider AI key to growth, using it for content, marketing, and automation. AI is here, and it’s deciding which businesses get visibility.
What is meta information?
Meta info is the little preview of your website that shows up in Google search results.
Meta Title
Meta Title is the blue headline people click.
Meta Description
Meta Description is the short sentence under the headline.
Think of it as your business card in Google. It’s the first impression people and Google’s algorithm get about your website.
Why Meta Info Matters
Without meta info, Google just guesses what to display and it often gets it wrong. That means:
• Customers may not see the most important details about your business
• Your competitor who does have good meta info looks more professional
• You miss out on clicks, calls, and sales
When you write strong meta info:
✅ Google understands your website
✅ Customers instantly see what you do
✅ You get more clicks without paying for ads
According to Backlinko, well written meta descriptions can improve click through rates by up to 5.8%. That’s huge for local businesses.
What Good Meta Info Looks Like
Let’s say you own a bakery in Mansfield.
Bad Meta Info
Title: “Home”
Description: “Welcome to our site”
This tells search engines and customers nothing about that page on your site.
Good Meta Info
Title: “Mansfield Custom Cakes & Fresh Baked Bread | Sweet Treats Bakery”
Description: “Order custom cakes, fresh bread, and pastries daily at Sweet Treats in Mansfield, Ohio. Call now or stop in today”
Now both Google and customers know exactly what you do.
How to Write Great Meta Info
- Use your keywords. If people search “Mansfield dentist,” put that in your meta title and description.
- Keep it short. Titles under 55 characters, descriptions under 155.
- Be clear and direct. Show what you offer and why someone should click.
- Write for every page. Your homepage, services pages, about page, and even blog posts should each have unique meta info.
Ready to Fix Your Meta Info?
At Custer Marketing we help small business owners in Mansfield and beyond write strong meta info so Google and AI know exactly what your business is about.
Need help? Contact us today and let’s make sure your customers find you not your competitor.
